In line with strengthening a culture of community responsibility and enhancing public participation in preserving public facilities to ensure their sustainability, quality, and efficiency, Abu Dhabi City Municipality implemented an on-ground awareness campaign covering its public community facilities. The campaign targeted all visitors across different age groups, including school students, with the aim of raising awareness about the importance of safeguarding public facilities and refraining from damaging or vandalizing the assets and properties within them.
The campaign included field visits to a number of public parks, recreational areas, beaches, and sports walkways across various regions. During these visits, users of these facilities from all segments of society were educated on the importance of maintaining the facilities and equipment, preserving cleanliness, and upholding a civilized and aesthetic appearance. Emphasis was placed on the fact that preserving public facilities is a shared responsibility that ensures they remain fully efficient and ready for use, while enhancing their role in bringing happiness to everyone.
The campaign also featured a series of targeted awareness workshops aimed at educating the identified groups on the concept of community responsibility and informing them of their duties in maintaining and keeping public facilities clean. This contributes to promoting a healthy environment, preserving a civilized and aesthetic appearance, reducing environmental impact, and protecting public resources from damage or misuse.
Furthermore, Abu Dhabi City Municipality expanded the scope of community awareness by publishing a range of educational materials and awareness messages through its official social media accounts and the “Fareejna” application, emphasizing the importance of preserving public facilities and enabling all members of the community to enjoy them.
This campaign forms part of a series of ongoing field campaigns carried out by Abu Dhabi City Municipality throughout the year under the slogan “Our Home is Our Responsibility”, aiming to raise awareness among visitors to its community facilities about the need to maintain their equipment in full efficiency and aesthetic condition. This ensures the facilities remain modern and sustainable, contribute to the happiness of community members, and provide them with activity, vitality, and positive energy within a clean, safe, and healthy environment, while maintaining their status as preferred and attractive destinations for the public.