Abu Dhabi City Municipality, in collaboration with Abu Dhabi Waste Management Company (Tadweer) and through the Sub-Municipalities Operations Sector, has organized a comprehensive awareness campaign titled: (Uniting for Abu Dhabi’s Beauty) aims to elevate the visual appeal of Abu Dhabi and its suburbs, address all kinds of distortions, and activate partnerships with the community to safeguard the general appearance.
The campaign, spanning from January 29 to February 2, 2024, encompassed all the geographical areas of the sub-municipalities and included the following municipal centers: (Madinat Zayed Municipality Center, the City Municipality Center, Al Wathba Municipality Center, Al Shahama Municipality Center, Musaffah Municipality Center, and Al Tawajud Al Baladi Center in Bani Yas.
The campaign also concentrated on educating the community about laws concerning the preservation of the city and its general appearance, motivating the community to fulfill its responsibilities towards the city’s beauty and general appearance, and contributing to the elimination of all kinds of distortions of the general appearance. It emphasized promoting public moral principles and utilizing them to enhance the sense of social responsibility towards the city’s appearance, as well as strengthening cooperation with strategic partners.
The unified campaign included organizing field awareness visits, publishing educational materials on social media channels and the (Freejna) application, in addition to sending awareness text messages to residents.